Digital Marketing - SEO, Social Media, Google Ads & More
Learn from Industry Experts | 100% Placement Assistance
Timing : 9.00 AM - 06.00 PMAbout This Course
Digital marketing, also known as online marketing, is the use of the internet and other digital channels to promote brands and connect with customers. It includes email, social media, websites, and mobile apps. Its main goals are to Build a community around a brand or organization, Attract customers to a business, Generate leads and conversions, and Improve conversion rates.
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Course Duration
3-3.5 Months
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Certificate
Upon Completion
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Students Enrolled
1000+
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Learning Mode
Online & Offline
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Branches
Maninagar | Gandhinagar | Kudasan | Bopal | Nikol | Mehsana | Gurukul
Course Curriculum
- Introduction to Marketing - Traditional vs Digital Marketing
- Marketing Mix - 4Ps (Product, Price, Place, Promotion) and 7Ps
- STP Marketing - Segmentation, Targeting, Positioning
- Consumer Behavior and Buyer Persona Creation
- Business Models - B2B, B2C, C2C, D2C, Freemium, Subscription
- Customer Journey Mapping - Awareness, Consideration, Conversion, Loyalty
- Marketing Funnel - Top, Middle, Bottom of Funnel
- Digital Marketing Strategy and Planning
- Competitor Analysis and SWOT Analysis
- KPI and ROI Measurement in Digital Marketing
- Marketing Automation Tools Overview
- Introduction to Websites - Types (Static, Dynamic, E-commerce)
- Domain Name Registration and Management
- Web Hosting - Shared, VPS, Dedicated, Cloud Hosting
- DNS Management - A Records, CNAME, MX Records, Nameservers
- cPanel and Plesk Control Panel Basics
- FTP and File Management - FileZilla, Cyberduck
- HTML Basics - Structure, Tags, Elements for Marketers
- CSS Basics for Styling Web Pages
- Landing Page Creation and Optimization
- Website Speed Optimization Techniques
- Mobile Responsiveness and User Experience (UX)
- CMS Platforms - WordPress, Shopify, Wix, Squarespace
- Website Security - SSL Certificates, HTTPS, Backups
- Introduction to SEO - Importance, How Search Engines Work
- Types of SEO - On-Page, Off-Page, Technical SEO
- Keyword Research - Tools (Google Keyword Planner, Semrush, Ahrefs)
- On-Page SEO - Title Tags, Meta Descriptions, Headers, URL Structure
- Content Optimization - Keyword Density, LSI Keywords, Readability
- Internal Linking and Site Structure
- Off-Page SEO - Backlinks, Domain Authority, Guest Posting
- Technical SEO - XML Sitemap, Robots.txt, Schema Markup, Canonical Tags
- Core Web Vitals and Page Experience
- Local SEO - Google My Business, Local Citations, Reviews
- Mobile SEO and Voice Search Optimization
- SEO Tools - Google Search Console, Google Analytics, Ahrefs, Semrush, Moz
- SEO Reporting and Analytics
- Introduction to SEM and Google Ads
- Google Ads Account Setup and Structure
- Keyword Research for PPC Campaigns
- Search Ads - Text Ads, Ad Extensions, Ad Rank
- Display Ads - Banner Ads, Remarketing, Audience Targeting
- Video Ads - YouTube Advertising, In-stream Ads, Discovery Ads
- Shopping Ads - Product Listing Ads for E-commerce
- App Campaigns - Mobile App Promotion
- Bidding Strategies - CPC, CPM, CPA, Target ROAS
- Quality Score and Ad Relevance
- A/B Testing for Ads
- Google Ads Budgeting and Billing
- Conversion Tracking and Google Tag Manager
- Bing Ads (Microsoft Advertising) Overview
- Introduction to Social Media Marketing
- Facebook Marketing - Pages, Groups, Ads Manager, Facebook Shops
- Instagram Marketing - Business Profile, Stories, Reels, Shopping, Ads
- LinkedIn Marketing - Company Pages, Content, Ads, Lead Generation
- Twitter (X) Marketing - Tweets, Hashtags, Trends, Ads
- YouTube Marketing - Channel Setup, Video SEO, Monetization, Ads
- Pinterest Marketing - Pins, Boards, Rich Pins, Promoted Pins
- Social Media Content Strategy - Content Calendar, Posting Schedule
- Influencer Marketing and Collaboration
- Social Media Analytics - Facebook Insights, Instagram Insights, Analytics Tools
- Social Media Management Tools - Hootsuite, Buffer, Later
- Community Management and Engagement
- Introduction to Online Reputation Management (ORM)
- Brand Monitoring - Tools (Google Alerts, Mention, Brand24)
- Review Management - Google Reviews, Yelp, Trustpilot, Facebook Reviews
- Customer Feedback and Complaint Handling
- Negative Review Response Strategies
- Positive Review Generation Techniques
- Crisis Management and Damage Control
- Social Listening and Sentiment Analysis
- Building a Positive Online Presence
- SEO for Reputation Management - Suppressing Negative Content
- Press Release Distribution for Brand Building
- Legal Aspects of ORM - Defamation, Privacy Laws
- ORM Reporting and ROI Measurement
- Capstone Project - Complete Digital Marketing Campaign
