Course Details
Digital Marketing
Course Overview
Digital marketing, also known as online marketing, is the use of the internet and other digital channels to promote brands and connect with customers. It includes email, social media, websites, and mobile apps.
It mains goals is to Build a community around a brand or organization, Attract customers to a business, Generate leads and conversions, and Improve conversion rates.
Course lessons
- What is marketing
- Marketing process
- Media selection
- Product Life Cycle
- Understanding business models
- Marketing budget models
- Segmentation, Targeting, Positioning
- Gap model
- Building an effective website
- Steps to build a website
- Types of website
- SSL
- C-panel
- Understanding CSS
- What is search engine
- History of Search Engine
- Understanding keywords – Lifecycle, Types, Classification, Sources
- BERT and SMITH updates
- SEO techniques
- Reddit, Quora, Blog Marketing, Press Release, Social Bookmarking
- Understanding International SEO
- Google Business Profile
- Google Analytics
- SEO of WordPress website
- Mobile optimization & Page Experience
- What is Search Engine Marketing
- Keyword planner to forecast keywords
- Ad Rank and Ad Rank Thresholds
- ‘Goals,’ ‘Campaigns’ and ‘Ad groups’ in Google ads
- Types of ads
- Negative keywords
- Creating remarketing list
- Why Social Media
- Social media history
- Different types like Facebook,Instagram,Linkedin,Twitter,Pinterest,Youtube
- What is reputation
- How corporate reputation is built
- Benefits of ORM
- ORM tools
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