Digital Marketing

• What is marketing
• Marketing process
• Media selection
• Changing Paradigm of Market
• Product Life Cycle
• Understanding business models
• Leveraging Digital Platform
• Technology & marketing
• Marketing budget models
• Segmentation, Targeting, Positioning
• Gap model
• Types of Customers in B2C
• Buying decision process in B2C
• Buying decision process in B2B
• Brand & Brand identity

• Building an effective website
• Steps to build a website
• Select a web development company
• Types of website
• client-server architecture
• Types of webspace options
• SSL
• C-panel
• HTML tags-SEO focused.
• Understanding CSS

• What is search engine
• History of Search Engine
• What is SEO
• Understanding WWW
• Search Engine Working(Google)
• Understanding keywords – Lifecycle, Types, Classification, Sources
• Search Engine File Creation
• Google Search Console
• BERT and SMITH updates
• SEO techniques
• Reddit, Quora, Blog Marketing, Press Release, Social Bookmarking
• Understanding EAT
• Google Business profile
• Understanding International SEO
• Google Business Profile
• Google Analytics
• SEO of WordPress website
• Page load time Optimization
• Mobile optimization & Page Experience

• What is SEM
• Strategy & search Marketing
• What is Search Engine Marketing
• Keyword planner to forecast keywords
• Pillars of Google ads  success
• Ad Rank and Ad Rank Thresholds
• Understanding search ads, quality score
• ‘Goals,’ ‘Campaigns’ and ‘Ad groups’ in Google ads
• Optimize & run AD Campaigns
• Run dynamic display ad Campaign
• Setting Google Merchant center
• Types of ads
• Report in ad Campaigans
• Report in Google Ads
• Negative keywords
• Creating remarketing list

• What Social Media
• why SMM
• Social media history

Facebook

• Why facebook
• Media Platform
• Optimizing Business page-Checklist
• Important page Settings
• How to get organic followers
• Types of posts
• Monthly Editorial
• Creating Catelogs in meta
• Setting up all events
• Retargeting list
• Audience Segmentation
• Campaign Execution
• E-commerce ad Execution

Instagram

• Decoding Instagram Algorithm
• Working of Oragnic results
• Instagram Posts & story Funnel
• Story Design apps
• Generating & use of Hashtags
• Monthly Editorial
• Content Ideas
• Types of CTA in reels
• Creation of various types of reels
• Story highlights
• Reels Insights
• Best Practices to follow steps of reels
• Instagram Ads

LinkedIn

• Optimizing linkedIn profile
• Decoding Profile Algorithm
• Steps to create master profile
• Types of premium profiles
• Business page setup & optimizing
• Showcase page
• Optimizing groups
• Analytics
• LinkedIn Ads planning & execution
• Custom audience
• Editorial & auditing Insights

Twitter

• Why twitter
• How to tweet for organic result
• Twitter Funnel
• Twitter Tools
• List Creation & leveraging Content
• Analytics
• Remarketing List
• Conversation Setting
• Twitter Ads
• Monthly Editorial & Auditing

Pinterest

• Why Pinterest for marketing
• Profile optimization to attract followers
• How to get organic followers
• Types of pins
• Ideas of Pins
• Pinterest widget and button
• Ping-Pong model of pinterest
• Understanding Infographics
• Infographics Tools
• Analytics
• Monthly Auditing & Editorial

Youtube

• Creating YouTube Channel
• Creating Youtube Video
• Optimizing You Tube Channel
• Optimization info cards & end Screen
• Decoding Algorithm
• Algorithm leveraging playlists tools
• Analytics
• To-Do Lists for youtube Search Ranking
• Daily Auditing & Editorial

• What is reputation
• What is Corporate Reputation
• How is it build
• Need of ORM
• Live cases of ORM steps
• Monitoring & protecting Reputation
• Benefits of ORM
• ORM tools